Welcome back, #Booktober
Mary Sullivan
Every year when the leaves begin to turn, the air becomes crisp, and we wait for morning frost on the grass, I know we've come to my favorite month of the year, October! Why October? Well, it's birthday month for me and my two siblings and Mom makes the most incredible chocolate chip cookies ever—that is if she can keep us from eating all of the dough first!
Plus, there's Halloween. Love Halloween. I can also start to at least think about digging out my sweaters and scarves, make a list of the things that I could knit (but never seem to have time to) and then, of course, I bind a lot of books. I mean A LOT of books. I call this time Booktober.
Right around October, for those of you who aren't in the craft/trade show circuit, you may not know is that there's a short lull between the slew of shows during the hottest, miserable months of the year and the gradual pedal-to-the-metal snowballing of shows that begin to fill nearly every weekend until the end of December.
During this brief lull, as an artist and small business owner, I begin to prepare for this high-selling time by checking inventory, advertising, filling orders, and of course making new work. It's a season that many small businesses like mine depend on, to finish out the year on a high note. It's a time not just to sell work, but also to make connections, meet lots of new people, and connect with the people that use my books.
The majority of my work is useful and perishable. Not perishable in the sense that it will spoil or that my books will fall apart, but perishable in that I design every book to be thoroughly and lovingly used to the very last page—written in, drawn in, carted around in a satchel, and tossed on counter tops at the coffee shop. The bottom line is that I build my books to last. Nothing makes me happier than being contacted by a former client who's just finished the last page and is back for a second or third journal.
These are the sorts of things that I think about in October, as I'm powering through my last production cycle of the year. Binding new books, working with beautiful materials like leather, linen blend cloths, and gorgeous papers in a range of hues and jewel tones that I haven't had a chance to use all year. Booktober is an opportunity for me to let loose in the bindery and mix all of these wonderful materials to make books that would otherwise never come into being.
To share this manic binding time with the world, I also share photos, quotes, and "did you knows" on social media. This year, I'm also doing something a little different. Every day in the month of Booktober (starting Monday the 3rd), I'll list one unique blank book for sale and share the live link to that one-of-a-kind book on Instagram, Twitter, and Facebook. Every day a new book will be offered up and once it's gone, it's gone. I'm looking forward to #Booktober. Won't you join me?
Be sure to follow me on social media to get your hands on the daily #Booktober offering!
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